Over the years, marketing has changed in several ways. There has been a huge shift from traditional to digital. The days of the “Mad Men” are long gone, new tools are emerging everyday and businesses need to adjust marketing budgets to accomodate theses changes and trends.
Irrespective of the changes in marketing, certain marketing principles remain the same. In this session, Idiare Atimomo will be sharing with us how marketing has changed and stayed the same.
Idiare is a Chartered Marketer of the Chartered Institute of Marketing, United Kingdom. He is currently COO of Up In The Sky Ltd, a creative services agency with clients in online retail, pension fund administration and Manufacturing. His agency has won blue chip accounts and local and international marketing/creative awards in just one year of operations.
He has received training on Developing Marketing Strategies and Building Profitable Market Segments in Telecoms at the prestigious Informa Telecoms Academy, in the United Arab Emirates and has also attended the Columbia Business School Executive Education Program “Digital Marketing Strategy”.
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